The power of a plan – what could it do for you and your organization?

This article was written by Lauren Logan and is an important read as we see the first month of the new year gently sliding by. Plain and simple – it is said, we are a nation of goal setters, not goal achievers. By February each year the gyms have pretty much cleared out after their […]

Gift Card Mania & Return Policies

This important post is written by A’s Net member Rob Intelisano, President & Founder of Intelisano & Associates. As someone who is sitting on many unused gift cards, I learned quite a bit. Here’s what Rob has to say: The holiday season often brings a surge of gift card purchases and merchandise returns, both of […]

Make First Impressions That Last with Real-World Marketing

This post was written by long-time A’s Net member, Steve Isaacson, Owner of Isaacson Associates. Let’s talk about something I’ve seen make or break countless businesses over my four decades in this industry: first impressions. Do you know what I’ve learned after 40+ years of working with businesses of all sizes? In today’s world of […]

They Said WHAAAAT!

Here are five cringe-worthy statements or actions I’ve observed in networking meetings or Zoom sessions. They’re the kind of things that make everyone silently wince: “Let me tell you about all my products right now…”Turning a networking conversation into a personal infomercial is a quick way to lose attention AND respect. Nobody wants to sit […]

Why “Touching Base” and “Checking In” Aren’t Effective Networking Strategies

In the world of networking, phrases like “just touching base” or “checking in” have become all too common. While they may seem harmless, they rarely add value and often fall flat. In fact, these generic touch points can come across as self-serving or even dismissive, signaling that you’re reaching out without a clear purpose.   […]

What I Want For Adrian’s Network in the Year Ahead

While I’m not a big one for resolutions, I’ve always appreciated the concept of a clean slate. A new year provides the perfect opportunity to reflect, refocus, and recalibrate. As I look ahead to 2025, my hopes and aspirations for Adrian’s Network are clear and definitely ambitious. Here, in no particular order of importance, are […]

Get More Out of Your Networking in 2025

As we step into 2025, networking remains one of the most powerful tools for business growth, career advancement, and personal connections. But success in networking isn’t just about showing up, it’s about showing up with purpose and a plan. Here are actionable ways to maximize your networking efforts this year: 1. Be ProactiveNetworking opportunities don’t […]

The Holiday Spirit in Networking means Gratitude, Generosity, and Giving Back

With the holiday season in full swing, there’s a palpable shift in how we interact with others. People are often more giving, patient, and thoughtful. The holiday spirit brings out the best in us, encouraging acts of kindness and fostering a sense of community. While the season often conjures up images of festive parties and […]