Outcomes Not Features

Wise words from Andrew Schulkind of Andigo. You often hear that you should focus on benefits, not features. Even better than benefits, though, are outcomes.  Create a compelling case for what happens when someone works with you and they’ll stop thinking about the quarter-inch hole they need and start thinking about the value of working […]

3 Keys to Networking Success

I was recently hired to run a program about networking and here’s what the participants told me were their top 3 take-aways: Being PROACTIVE is key. If you are waiting for someone to ask you for an introduction, you’re not really networking. Doing proactive introductions should be part of your networking DNA and will help […]