In the world of networking, phrases like “just touching base” or “checking in” have become all too common. While they may seem harmless, they rarely add value and often fall flat. In fact, these generic touch points can come across as self-serving or even dismissive, signaling that you’re reaching out without a clear purpose.
Effective networking is about building relationships, not filling inboxes. To truly nurture your prospects, each interaction must offer something meaningful. Here’s how to make your touch points count:
Share Information: Stay informed about their industry or interests and send articles, news, or tips they’ll find valuable. For example, if they’re in marketing, share insights about emerging trends or tools.
Make Introductions: One of the most powerful ways to add value is to connect people who could benefit from knowing each other. This positions you as a trusted connector and shows you’re thinking beyond your own needs.
Extend Invitations: Invite them to an event, webinar, or networking opportunity. Even if they can’t attend, it reinforces your interest in helping them grow professionally.
By taking these actions, you transform each interaction into a moment that fosters trust and builds rapport. You demonstrate that you’re invested in their success, not just your own.
In a competitive networking landscape, empty phrases won’t set you apart. Adding value to every touch point will. Make every interaction purposeful and leave your contacts with the impression that staying connected with you is an opportunity, not an obligation.