I love networking (well, most of it anyway). After decades of doing it, I still genuinely enjoy meeting new people, making PROACTIVE introductions, and watching connections and business opportunities unfold.
That said, there are a few networking habits that can turn something enjoyable into a chore.
1. The “it’s all about me” networker.
They do all the talking, rarely ask a question, and leave knowing nothing about the person they just met. Fact: networking is a conversation, not a monologue. My solution is to wait until there is a pause in the monologue, and slide in with this sentence, “is there anything you’d like to know about me?” It usually stops them in their tracks, and of course, they can’t say “no!”
2. The chronic canceller.
Life happens, and we all need to reschedule once in a while. But if someone continually changes or cancels plans, it sends the message that your time isn’t as valuable as theirs. My solution is to tell them I understand that plans change but multiple cancellations make it difficult for me to manage my calendar efficiently and so the best solution is to “hold off” until things clear up on their end. (They often get back to me months later! Go figure!)
3. The one-way street.
They’re happy to accept introductions, referrals, podcast opportunities, speaking engagements, ideas, and insights, but rarely think to reciprocate. Networking isn’t about keeping score, but generosity should flow in both directions. I tend to lose interest in this type of networker after they reveal themselves as the “takers” they are.
I’ve built my businesses through networking, and think that with a little effort (and patience), most solopreneurs can reap rewards if they apply the same basic rules of business communication and effective relationship building to their networking endeavors.
In fact, start today and make an introduction or two, schedule some calls, or follow-up and reconnect with relationships that have been dormant for too long.
Networking is a contact sport, so get in touch now.