In this digital age, where fewer people start by picking up the phone and in-person events have become less common, your written words are often the first impression others have of you.
Whether it’s on social media, through your emails, or in your newsletters, what you say and how you say it plays a vital role in representing who you are, what you stand for and the unique value your product or service offers.
Your words are your personal brand ambassadors. They must:
- Exquisitely reflect your brand’s essence.
- Clearly communicate your value proposition.
- Resonate with your audience.
Words count. Repeat that: Words count.
If you find yourself struggling to get your messaging across or if writing isn’t your strength, it’s time to act:
- Take a course to hone your communication skills.
- Hire a professional content writer.
- Partner with an experienced resource who can craft your message.
No matter the method, ensure your words get into the minds of the people who can become your clients, partners, or advocates.
Remember, all the networking in the world can’t compensate for poor or nonexistent messaging.
Invest in your words—because they matter.