January 12, 2026 Video Networking and Presentation 12:00 PM EST

Location: This will be a video conference using Zoom. Details to follow by email.
Presentation by Kevin Perlmutter, author of Brand Desire

How Emotional Insight Can Help You Attract & Retain Customers

Here’s the thing: most brand messaging talks about what the company has to sell, not what people truly care about. Traditional brand strategy and marketing rooted in old-school persuasion era approaches are holding businesses back and sending brand leaders in the wrong direction. What's missing is an understanding and application of behavioral science.

To create Limbic Sparks—those moments when people instantly want a brand in their life—they need to feel what’s in it for them.

This session will help you apply a modern-day approach to branding and marketing. It'll help you put emotional insight at the center of your strategy to spark brand desire and strengthen customer-brand connections.
Top 3-4 Topics Covered:
How Emotional Insights can be your greatest competitive advantage.
What's wrong with traditional approaches.
The 3 Steps to Sparking Brand Desire.

Kevin's Bio
Kevin Perlmutter, author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights, is Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy which puts emotional insight at the center of how brands attract and retain customers. Based near New York City, he works with business and brand leaders to create stronger connections between their brand and the people they want to reach – as a consultant, speaker, and workshop facilitator.