When was the last time you gave a client something for nothing? If such a generous thought hasn’t crossed your mind in a while, you may be missing out on an opportunity to do a good deed while staying on the person’s radar. The simple act of giving may even increase the value of your business. What’s even more amazing is that some of the most valuable gifts and services are intangible, so they won’t cost you a penny. Providing a small, added service at the right time will set you apart in your client’s mind.
If you’re not sure what you can give your client, start by listening. Listening will allow you to understand a person’s needs and interests, which will open up numerous gifting opportunities. Everyone discusses family, birthdays, business, and hobbies. Take good notes because this information will provide you with all you need to go beyond the expected level of customer service.
Now more than ever, customers want to be informed and involved. How long does it really take to forward a link to an ad or an interesting article? An invitation to an event or a brief introduction may appear just to be a kind gesture. In fact, it is a potential networking opportunity that could prove to be beneficial for everyone involved. By helping others stay knowledgeable, you position yourself as a reliable source of information. Before you know it, your phone will be ringing because they want to stay in the know.
People crave attention. A phone call or email is one of most effective ways of letting people know that you value them as a person and not just as a client. Additionally, a call or a quick email can make for the perfect gesture of thoughtfulness. You can let your client know they are in your thoughts just by wishing them a happy birthday or good luck on a big event. The importance of the occasional connection is frequently overlooked. Communication is the bridge to a valued and trusting relationship.
People understand that time is valuable and always appreciate when a few hours are donated. Sometimes it is as easy as doing extra research when a sale isn’t pending. But, if you really want to stand out, you can even volunteer some time to their favorite charitable cause. People are searching for socially responsible businesses in a world of corporate greed. If you remember that it is better to give than receive, then people will remember you.
Small acts of kindness will never go unrewarded. By demonstrating that you are not self-serving, you will be perceived as kind and honorable. And, you are guaranteed to remain on your client’s radar in a positive way.