Your prospects will make their purchase decisions during their first visit to your website. As a result, when prospective clients land on your site, if you don’t capture them emotionally and give them an amazing experience, they might just end up at your competitor’s site.
Consumers will view your web site from over thousands of different devices, from 2” x 3” smart phones to 60” smart TV’s. So, your site needs to be responsive to engage your prospects at their initial visit.
Your site needs to work equally well on every device. If you’re still unsure that your site needs to look great on a smart phone or a tablet, here are some cold hard facts:
- 88% of U.S. adults own a cell phone of some kind as of April 2012, and 55% use their phone to go online,” said Aaron Smith, senior research specialist, Pew Internet & American Life Project.
- Mashable calls 2013, “The Year of Responsive Web Design”.
- Google in late 2012 in its Webmasters Guide, recommended Responsive Website Design (RWD) because the agile and seamless presentation on mobile creates a superior user experience.
These stats mean your website has to be what is called, “responsive,” so that it works seamlessly on all devices, including computers, smart phones, and tablets. Here are a few snapshots from a responsive website and how it looks on a laptop, iPad and iPhone.
Responsive websites respond to their environment and thus facilitate navigation.
It’s important to view your responsive site on as many devices as possible before it goes live. Since you may not have each potential device at your disposal, you can use a Google Chrome plug-in called Responsive Site Viewer, to view your website on different devices right in your browser.
Today, the tools are available for your business to give your prospects a “world-class” website experience. The data shows that this will influence people to buy from you and to share your site with others.
To engage your prospects, regardless of their chosen device, a Responsive Website Design will help you to convert them into quality leads. From there it’s only a matter of time until they become repeat customers and brand advocates.