Never before has this old cliché made more sense. In these trying times it seems that the folks that hang back and don’t stay “out there” are setting themselves up for trouble when the economy rebounds.
For sure this isn’t the right time to stop doing any form of marketing, to decrease selling initiatives and refrain from going to events, trade shows, networking and other activities in which you grow visibility and presence.
And surely this isn’t the time to accept the status quo and just simply hide “until things gets better”.
Rather, if you snooze during this time, you lose.
Lose customers to your competitors that are actively promoting and prospecting for new business.
Lose visibility amongst your contacts and connections, leaving room for other folks to become the recipients of introductions and leads.
Lose your confidence and edge so that when things pick up you’re running a slower mile than the folks that never broke their stride.
Sure you may have to readjust and reduce some of the dollars that were supposed to be allocated to “non-discretionary” activities. But, that doesn’t mean that ALL such efforts have to be eliminated.
So, wake up.
Don’t hit that snooze button.
Recalibrate, reinvent, reinvigorate and realign how and what you have to do to keep moving forward.
Just don’t snooze.