We all know the story, right. I’m not giving anything away by saying that the ending is tragic.
But networking. Do you know the ending when you set out to attend a meeting or event? Probably not, that is unless you did some homework and due diligence and took the time and yes, went to the trouble to find out what awaits you.
You see time is money and we need to guard it carefully, very carefully indeed.
You can make yourself crazy networking here, there and everywhere and yes, sometimes you do (or should) know the ending.
- Find out about the event. Who do they usually attract and do these types of people match your criteria for best prospects or best referral sources?
- Learn about the members. Who are they, what types of companies do they represent and yes, do these types of people match your criteria for best prospects or best referral sources?
- What is the expense and can it be cost justified based upon what you have learned about the event or group and its members or attendees.
Networking is a contact sport. Make certain that your contact will be with folks with whom you have some synergies.