Networking: Quality not Quantity

How much networking are you doing?  Too much? Too little? And how do you know anyway?

Most people don’t often take a long hard look at how and where they are networking. They attend events, join groups, spend endless hours and dollars and well, the ROI and ROT (return on time) aren’t examined closely enough (or at all).

  • Are you making contacts?
  • Are you getting introductions?
  • Are you meeting people that you can use as professional and personal resources?
  • Are you learning anything?
  • Are you meeting people that you can introduce to your clients and other contacts?
  • Is it fun?
  • Is it cost-effective and are you getting enough for your time and money?

These are just a few of the questions that you should be asking yourself.  It might be just fine to stand around in the evenings holding a glass of wine and chatting it up with other business people. Just fine doesn’t exactly mean productive, worthwhile and effective.  It means just fine and if you can maintain “just fine” networking for an extended period of time, well, that’s just fine.

But if you want to get more for your time and money then do a close examination of what you are doing and make some decisions on how you can improve the outcomes of your networking endeavors.

Note that the lack of results might also be a result of your own lack of activity and output.  If that’s the case, then a little re-engineering of your efforts might be all you need to make it a win-win situation.

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