I’m honest enough to admit that I was late to the Lady Gaga party. When Gaga hit the scene I scoffed that she was nothing but a Madonna wanna-be (Mmmm, the Lady Gaga of “my” generation) and hadn’t we seen this all before (cue music, sigh, roll eyes). But as the months rolled by and I heard more, saw more and read more, I gained a new found respect for this young woman that seems to call her own shots, define her territory and create an immediately recognizable brand, all the while capturing and retaining the adoration of her Little Monsters.
Now I would never (never!) be so presumptuous as to do any sort of Gaga and Adrian comparison. That would be really nuts, right? But for amusement’s sake, let’s play this out a step or two.
You see (like Lady Gaga) I also aim to gain the dedication and loyalty of my clients, contacts, referral sources and prospects extending myself at all times and in all ways by being a trusted ally and friend ready, able and willing (most of all willing) to lend a hand when needed.
The “buzz” around my personal brand has indicated that I’ve been successful in demonstrating my commitment, and it is something that I think about and attempt to improve each and every day.
What about you? Are you like Lady Gaga? How are you growing your base of fans and most of all, do your fans know how much you care? How do you demonstrate your appreciation and respect for their business and / or friendship?
Most of us don’t do a good enough job of this so before you cast aside any thoughts that Lady Gaga can’t possibly be a business role model, think again.