Don’t Be Like The Jets: A Case of Too Little, Too Late

I watched the Jets last night. I’m not really a big football fan but I am a huge fan of New York and so my interest was drawn to the game.

It wasn’t real fun to watch with the first half being pretty dismal and the second half, well, a case of too little, too late.

Sad really. So much work, so much anticipation.

Too little, too late.

Watching the game I started to reflect upon some of my clients and the situation they found themselves in when they called on me for help.

They were gung ho and pumped to get moving. Sales reps were hitting the phones, hitting the streets, networking their hearts out.

But ya know that, in some cases, it was just too little, too late.

Starting to get back in the game when the competition has your back to the wall is not the very best time to take action.

The game has to be played right from the very beginning in order to have some reasonable assurance that you’re going to be able to win.

Now I know that the Jets staged some fairly miraculous comebacks this year, pulling out a win when everyone thought that they had lost.

And business people can do that as well.

But really, isn’t it better to start playing your hardest and smartest right from the get go?

For the Jets there’s always next year.

But for many businesses there isn’t another year to be had. Employees get laid off, profits disappear, businesses close.

So take a good look right now, here at the very beginning of the New Year. Are you playing your hardest and playing smart?

Can you do something differently to ensure a win for this year?