Countdown to 2011: This Little Light of Mine

 
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The Light at the End of the Tunnel Seems to be Just a Wee Bit Closer & a Wee Bit Brighter.

I don’t know about you but it seems that things have eased up just a tiny bit. Maybe it’s because companies are either trying to use up every single dollar of their 2010 budget or maybe it’s because some folks are really and truly getting those proverbial ducks in a row for 2011 but whatever it is, there has been a bit more activity happening right now.

Of course it’s not all super duper, at least just yet.

My clients are still hurting and recalibrating their businesses after a woeful few years.

But the optimism is growing and my suggestions for them are simple:

–Keep doing what is working, re-invent what is not and enter 2012 with a business development growth plan that is well conceived, is executable and can be started immediately.

–Be bold. This is the time to exploit and leverage your core strengths.

–Don’t scrimp on marketing, PR, networking, advertising and all the tactics that keep you out there. Be creative, look at what can be accomplished inexpensively or even for free, and as your business grows you can invest in it even more. But don’t become invisible now or run the risk of losing your place.

I hope you’re experiencing some of the upturn yourself.