2013 may be the Year of the Snake but I prefer to think of it as the Year of Cooperation and Collaboration.
The last few years have been tough for most every small business. People are working harder to land smaller projects that generate less money. It’s truly been difficult to keep going especially for companies that have had a tenuous toehold to begin with.
In these tough times or frankly, just about anytime, one of the ways for small companies to make it through and to even thrive is to make certain that they work in a spirit of cooperation and collaboration with other (synergistic) firms.
So why “C-squared”:
• Cooperation and collaboration can provide you with access to clients that you might have not been able to get on your own
• Cooperation and collaboration can provide you with the resources to implement larger-scale projects that you could do on your own
• Cooperation and collaboration can enable you to brainstorm and try out your ideas before presenting them to a client or prospect
It’s lonely out there on your own. Maybe you don’t have to go it alone. Think about it!